Here's a quick guide to pitfalls and ways to make the new year a success.
Getting people to your site is only the first step in turning visitors into customers. Learning about your target customers will benefit your digital marketing efforts in the long run.
With inexpensive gear and free or cheap video editing tools, small business owners can create videos that make their Facebook Page come alive.
Digital marketing is an intensive part of building your business. The good news is that there are a host of free tools that can help you get more done in every aspect of the field.
Small Business Saturday is a testament to the significance of small businesses in the U.S. Make sure your business is positioned for success by having your marketing campaigns ready now.
The many features that make up Google AdWords can be daunting, but not if you're smart from the start.
Print is not dead, but the trick is to combine digital and print harmoniously so that each channel feeds the other. And an astute domain choice is a key factor.
Earning a profit may be good enough, for now. But you may also want to push for continued growth, and turn your small business into something much bigger.
Email is still one of the most effective ways to reach your customers, delivering a potentially significant ROI.
Knowing what data and metrics you need to see how effective your campaigns are is a powerful social media tool.