A/B testing can be a boon for any small business owner willing to spend time learning the ropes and experimenting with the many options.
With inexpensive gear and free or cheap video editing tools, small business owners can create videos that make their Facebook Page come alive.
Picking your domain name is key to your business identity - find out what not to do.
Digital marketing is an intensive part of building your business. The good news is that there are a host of free tools that can help you get more done in every aspect of the field.
Building engagement on social media doesn't have to take too long or require too much effort.
Using data in the context of your website design and goals will lead to more strategic design decisions and a better performing site.
By optimizing your email marketing timing, targeting promotions, branding, and more, you will get better results and more revenue from email marketing campaigns this holiday season.
The many features that make up Google AdWords can be daunting, but not if you're smart from the start.
Print is not dead, but the trick is to combine digital and print harmoniously so that each channel feeds the other. And an astute domain choice is a key factor.
Earning a profit may be good enough, for now. But you may also want to push for continued growth, and turn your small business into something much bigger.