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How to Get Started With A/B Testing

A/B testing can be a boon for any small business owner willing to spend time learning the ropes and experimenting with the many options.

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Facebook Video Marketing Without a Big Budget: Top Tools & Gear

With inexpensive gear and free or cheap video editing tools, small business owners can create videos that make their Facebook Page come alive.

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How to Avoid the Most Common Domain Name Mistakes

Picking your domain name is key to your business identity - find out what not to do.

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Boost Your Business With These 7 Free Digital Marketing Tools

Digital marketing is an intensive part of building your business. The good news is that there are a host of free tools that can help you get more done in every aspect of the field.

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How to Gain More Engagement on Social Media in 5 Minutes a Day

Building engagement on social media doesn't have to take too long or require too much effort.

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Does Your Small Business Need to File a DBA?

If you run a small business but haven't created a legal entity for that business, it might be smart to file a DBA.

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Redesign Your Small Business Website with Data

Using data in the context of your website design and goals will lead to more strategic design decisions and a better performing site.

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4 Ways to Make the Holidays Work For Your Business

Small Business Saturday is a testament to the significance of small businesses in the U.S. Make sure your business is positioned for success by having your marketing campaigns ready now.

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Email Your Way to More Holiday Sales With These 5 Strategies

By optimizing your email marketing timing, targeting promotions, branding, and more, you will get better results and more revenue from email marketing campaigns this holiday season.

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5 Ways to Refresh Your Website in Under an Hour

Refreshing your website doesn't have to be a fulltime job. Simple, incremental changes can mean all the difference for your website.

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Rock Google Adwords Without Blowing Your Budget

The many features that make up Google AdWords can be daunting, but not if you're smart from the start.

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Putting It On Paper: How A Good Domain Choice Can Unify Print and Online Campaigns

Print is not dead, but the trick is to combine digital and print harmoniously so that each channel feeds the other. And an astute domain choice is a key factor.