A/B testing can be a boon for any small business owner willing to spend time learning the ropes and experimenting with the many options.
With inexpensive gear and free or cheap video editing tools, small business owners can create videos that make their Facebook Page come alive.
Picking your domain name is key to your business identity - find out what not to do.
Digital marketing is an intensive part of building your business. The good news is that there are a host of free tools that can help you get more done in every aspect of the field.
Building engagement on social media doesn't have to take too long or require too much effort.
If you run a small business but haven't created a legal entity for that business, it might be smart to file a DBA.
Using data in the context of your website design and goals will lead to more strategic design decisions and a better performing site.
Small Business Saturday is a testament to the significance of small businesses in the U.S. Make sure your business is positioned for success by having your marketing campaigns ready now.
By optimizing your email marketing timing, targeting promotions, branding, and more, you will get better results and more revenue from email marketing campaigns this holiday season.
Refreshing your website doesn't have to be a fulltime job. Simple, incremental changes can mean all the difference for your website.
The many features that make up Google AdWords can be daunting, but not if you're smart from the start.
Print is not dead, but the trick is to combine digital and print harmoniously so that each channel feeds the other. And an astute domain choice is a key factor.