5 Web Design Style Trends for Small Business
When customers or prospective buyers land on your homepage, it's important that it's quick and easy to find the information they need. However, your web design matters and its one of the most visible parts of your branding.
Here's a look at five key web design trends for small businesses that can help you create a visually stunning yet easy-to-navigate website.
1. Embrace Minimalism With Parallax Style Designs
Increasingly, brands are turning toward minimalist designs. One popular approach is the parallax design, a fluid digital experience where users scroll down and can find all the information on one page or use navigation to jump to their target details.
Minimalism is also all about putting branding front and center, and choosing only the most essential copy, images, and color elements to support the digital branding that you're working to create.
2. Build Video-Centric Experiences
Today's website experiences are moving beyond the computer screen. Website designs need to be flexible enough to adapt to the changing way audiences use the internet. Increasingly, small businesses are choosing to tell their stories, appeal to customers, and introduce their brands in brief, overview videos that become the central component of their home page.
Gorgeous, smart videos are replacing text and are an effective way to connect with mobile-first customers.
3. Enable Real-time Help with Chatbots and AI
Audiences want immediate support and it's important to think about how you'll deliver it. Small businesses often don't have the resources or people to have a customer service team at the ready, prepared to take calls, answer emails, or chat in real-time.
New tools such as chatbots and AI-powered digital assistants are leveling the playing field. By integrating a chatbot on your website, it's possible to offer 24/7 help and identify which calls should be escalated.
Designs are working chatbots into each page and developing proactive communication options that have bots reach out to shoppers with suggestions, offers for help, or just to ask how you can improve their website visit.
4. Personalize Experiences with Dynamic Content
Social networks offer a good example of dynamic content. User feeds and advertising are always changing, based on the latest information that the network has on users or what's happening in the world.
Responsive websites are trending towards offering up content, images, and experiences based on customer data. Website designs that incorporate real-time personalization, for example, might swap out the featured content on the homepage based on the profile or location of the customer that's visiting.
5. Add Flair with Visual Twists
Clever website designs are increasingly using visual twists to support the user experiences. Navigation winks in and out as users need it, but frees up valuable visual real estate as they read content or enjoy a video. Cinemagraphs (blending photography and video) and animations bring visual content to life.
If brands are relying on photography, they're likely to create custom images or to source high-end images from stock photography subscriptions.
With a surge in the visual assets that small businesses can afford, visuals are playing a major role in creating unforgettable websites, no matter what size your brand.
See What Works for Your Small Business
The right web design improves your online presence and can turn it into an experience. An updated look and feel to your website shows that you're current with the latest trends, and conveys your brand in a way that helps you stand out from the crowd.