5 Types of Content That Small Business Owners Can Easily Post on Instagram
Instagram isn't just for posting selfies, elaborate meals, and photos with friends. As a small business owner, you can use it to drive website traffic, generate brand awareness, and increase your bottom line without spending a dime.
Need some inspiration? We've rounded up five small businesses that are creating content that works. Follow these tips to turn posts into profits!
1. Share the Love
You have happy customers and clients — ask them if you can share testimonials. Camille Farey, a New York City-based website designer, uses an Instagram Stories series to share positive reviews from clients. Each frame shows a typed up review, a photo of the client, and their handle. Farey included the series as a Story Highlight so it shows up on her profile and people can continue to read the reviews even after 24 hours.
If you don't have Photoshop, there are free tools like Canva and Stencil that you can use to add text overlays with customer quotes to your photos and graphics, just like Farey.
Another way to share the love is to post short videos of your clients sharing their experience.
2. Show What You Know
You are an expert in your field and have advice and insights that people want to learn. If you are perceived as a go-to resource, people will follow you and you'll be top of mind when they want to purchase your product or service. Jessica Cording, a New York City-based registered dietitian films short videos to share advice on everything from meal prep to go-to healthy snacks.
Like Cording, you can create simple videos, or simply share a photo with copy overlay or an informative caption. Consider creating a dedicated hashtag for your advice series that people can use to quickly find all of your words of wisdom.
3. Share What's Happening Behind The Scenes
People are more likely to buy your products and services when they feel like they “know" you. So give them a glimpse of what's going on in your life! Evelyn Henson, a Charlotte-based artist shares her artistic process, along with exclusive artwork, updates, and even pictures of her adorable dog.
You don't have to share photos of your friends and family, but let people know more about you, what you enjoy, and how you run your business. If you are an artist, for example, you could share a short video of you working on a piece or a photo slideshow that shows each step — from sketch to finished piece.
4. Share Your Highlight Reel
If you've been featured in the press, won an award, or hit a milestone, share it with your followers. Hearing your success stories will make them feel included in your journey. Mari Andrew, a New York City-based writer and illustrator shared highlights such as making The New York Times bestseller list, going on a book tour, and spotting her book in bookstores.
Share photos of publications where you've been featured, awards you've won, or exciting events you attended. If it makes you feel proud of yourself and your business, share away!
5. Showcase Your Customers
Make your clients and customers feel appreciated by sharing their content on your feed. (Just make sure to ask their permission first and to credit them in the caption.) The team that runs Rallier, a New York City-based fashion company, shares photos of how people style their pieces.
Choose a branded hashtag and mention it in your Instagram bio so people know what hashtag to use when they share their experience with your brand. Check the hashtag every so often and post any beautiful photos people take with your product or if they're sharing a skill they've learned from your services .