5 Top Growth Hacking Podcasts: Learning From the Pros
A sage mentor can be an entrepreneur's best friend — someone who has successfully built a team, scaled a business, and potentially done that a few times over.
It's not always easy, though, to find those advisors. Luckily, podcasts bring the most successful entrepreneurs in the world right to your headset— along with invaluable insights on growing your business, from getting the first hundred customers to scaling to thousands (even millions) of users.
As you're gearing up for the next chapter in your business, tune into some of the best podcasts on growth hacking.
- Masters of ScaleHosted by LinkedIn Co-Founder Reid Hoffman, Masters of Scale chronicles the stories of entrepreneurs who have built businesses "from zero to a gazillion." Winner of the 2018 People's Voice Webby for Best Business Podcast, this is one of the highest production podcasts out there focused on entrepreneur listeners. It's not your run-of-the-mill interview Q&A, but instead a narrative treat that will make listening not just a learning opportunity, but also a moment of relaxation and entertainment. Recent interviewees include Spanx's Sara Blakely and Starbucks' Howard Schultz, with top podcasts featuring Airbnb's Brian Chesky and Facebook's Mark Zuckerberg. (~40 minutes per episode.)
- How I Build ThisProduced by NPR and hosted by veteran NPR radio man Guy Raz, How I Built This is a narrative account of the early days of well-known businesses and startups. Lyft's John Zimmer, Dermalogica's Jane Wurwand, and Wikipedia's Jimmy Wales are some of the shows recent stars. Each podcast gets to the heart of how each founder "built a movement" in the early days. (~40 minutes per episode.)
- Marketing SchoolA departure from the elegant narrative styles of the previous two podcasts, Marketing School features bite-sized tips and strategies that are sure to please any time-crunched entrepreneur. Hosts Neil Patel and Eric Siu, both growth hackers and entrepreneurs by day, get straight to the point in their conversational, tactical episodes — that clock in under 10 minutes each. With topics such as "10X your LinkedIn views" and "How to rank higher on Google (without doing SEO)," this podcast has serious elevator-pitch game. (~6 minutes per episode.)
- The Growth ShowInbound marketing powerhouse Hubspot is in its fourth year of producing The Growth Show, which is, of course, all about growing a business. That said, growing your small business isn't just a straight path to the top. Since the beginning of the year, the show is running a series called "The Turnaround". Each episode features a company that has found its way "back from the brink." The stories of massive companies in distress, picking themselves up by the bootstraps out of necessity, are very relatable — it's what every entrepreneur has to do from time to time. Listen to this podcast when you need a bit of a boost, or simply to learn how these survivors — including Nintendo, Absinthe, and Market Baske — have reinvented their products and re-imagined their target audiences. Good nuggets of wisdom in there! (~25 minutes per episode.)
- Entrepreneurs on FireFeaturing more than 2,000 interviews with entrepreneurs, the appeal of Entrepreneurs on Fire isn't just that they've interviewed tons of founders, there's something else that's rather unique. On a monthly basis, host John Lee Dumas talks listeners through the podcast's monthly income reports, all of which can be found on the podcast's website for download. On the latest income report episode, the podcast crew discusses its $153,375 of income, along with a breakdown of expenses and profits, noting tax, privacy, and operational changes that affected the company month-over-month. If another company's gains and losses aren't enough motivation to get it right, I'm not sure what is! (~40 minutes per episode.)
If you've still got time after digging into the podcasts above, check out Mixergy and Growth Everywhere, both of which use a simple interview style but feature high-profile entrepreneurs. Interviews tend to last between 30 to 60 minutes and aren't as high quality in sound as the above options, so can be a little distracting. But good stories can unfold in this interview format if you're willing to put in the extra time to uncover the gems.