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With search becoming smarter and giving weight to so many variables when determining a website's rank, you can't help but wonder: Are keywords still important?

Preparation, a little creative marketing and a dedicated domain can help you see positive ROI on conferences and events.

Getting people to your site is only the first step in turning visitors into customers. Learning about your target customers will benefit your digital marketing efforts in the long run.

With inexpensive gear and free or cheap video editing tools, small business owners can create videos that make their Facebook Page come alive.

Digital marketing is an intensive part of building your business. The good news is that there are a host of free tools that can help you get more done in every aspect of the field.