When I became the President of RegistryPro in May of 2011, I had a very clear idea of what I wanted to do with the .PRO Top-Level Domain (TLD).
TLDs have come a long way since the early days of .com and registrants expect a domain extension to do more for them than to just facilitate a way for users/ customers to get to their website. As the contemporary formation of an online identity leans more towards micro personalization, registrants want their entire domain, not only what is to the left of the dot to let people know who they are.
.PRO appealed to me because it is modern, personal and international. At a time when the global economy is driving professionals to explore new possibilities and to take their careers into their own hands, the ability to provide a tool exclusively for the use of that community is incredibly gratifying. PRO begins the word professional in over 20 languages, making the TLD an asset to professionals who need to market themselves online all over the world.
As someone who has built my own professional identity, .PRO and its function are very close to my heart. I am passionate about the brand and the product and am working to reach as many professionals building their online identities as possible and continue to strive to position .pro where it will succeed in the market.